Generate, validate, and track clean campaign URLs for Google Analytics & Meta Ads.
⚠️ Please enter a valid URL with http:// or https://
The target landing page where visitors should arrive. Existing query parameters (e.g. ?ref=123) and fragments (#plans) are preserved.
The referrer or platform where the link is shared (e.g. google, facebook, newsletter).
Identifies the specific promotion, product sale, or strategic initiative.
Identifies paid search keywords or audience segments.
Used for A/B testing ad variations or differentiating links on the same page.
Stored locally in your browser for this session and future visits.
Analytics tools treat Facebook, facebook, and FB as separate traffic sources. Always standardize on lowercase naming across your entire marketing team.
Never put UTM parameters on internal website links (e.g. banners linking to your own pricing page). Doing so resets the user's original referrer session and skews conversion attribution.
Use industry-standard mediums recognized by GA4 Default Channel Groups: cpc (paid search), paid_social (ad campaigns), social (organic posts), and email.
Generate UTM tracking links for multiple marketing channels in 1 click.